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What's really driving the next wave of IP? To mark World IP Day, we asked the specialists leading EIP's five focus areas, Uniphy , Ampliphy , Stratiphy , Codiphy and Quantiphy , to share what's changing in their field and what's coming next.

EIP’s culture has always been shaped by the people who call it home; their values, their differences, and their shared commitment to pushing the firm forward. As we continue to grow across offices and practice areas, the role of HR in nurturing this culture has never been more important. We sat down with Guy Riches, Head of HR, to talk about how EIP’s culture is evolving, how diversity continues to inform the way we work.

EIP’s rebrand marks a major moment in our evolution as a firm, modernizing our visual identity, refining how we communicate our value, and bringing our full suite of expertise and platforms under a unified story: Global Strength, Local Focus. We spoke to Shainaz Stewart, Head of Marketing & Business Development, about the thinking behind the rebrand, what it signals for the future, and how it strengthens EIP’s position in the global IP landscape

Client services are evolving rapidly, and paralegals are playing a pivotal role in this transformation. We discussed to Lucie Jones about how EIP is adapting, the innovations shaping the future, and what this means for clients and teams alike.

As we close 2025, we look back on a year that has brought meaningful progress for EIP. It has been a year of growth, recognition and innovation, shaped by the dedication of our people and the trust of our clients.