Exclusive Content

What's really driving the next wave of IP? To mark World IP Day, we asked the specialists leading EIP's five focus areas, Uniphy , Ampliphy , Stratiphy , Codiphy and Quantiphy , to share what's changing in their field and what's coming next.

EIP’s culture has always been shaped by the people who call it home; their values, their differences, and their shared commitment to pushing the firm forward. As we continue to grow across offices and practice areas, the role of HR in nurturing this culture has never been more important. We sat down with Guy Riches, Head of HR, to talk about how EIP’s culture is evolving, how diversity continues to inform the way we work.

EIP’s rebrand marks a major moment in our evolution as a firm, modernizing our visual identity, refining how we communicate our value, and bringing our full suite of expertise and platforms under a unified story: Global Strength, Local Focus. We spoke to Shainaz Stewart, Head of Marketing & Business Development, about the thinking behind the rebrand, what it signals for the future, and how it strengthens EIP’s position in the global IP landscape

Client services are evolving rapidly, and paralegals are playing a pivotal role in this transformation. We discussed to Lucie Jones about how EIP is adapting, the innovations shaping the future, and what this means for clients and teams alike.

As we close 2025, we look back on a year that has brought meaningful progress for EIP. It has been a year of growth, recognition and innovation, shaped by the dedication of our people and the trust of our clients.

We’re excited to announce the evolution of our IT department to the new Tech & AI function, a strategic move designed to position EIP as a true “frontier firm” in our sector! Tech & AI is accelerating, and we are embracing the opportunity to lead rather than follow.

After a short time away, Chris Ball has returned to EIP with fresh perspective and familiar energy. In this article, Chris shares the journey that led back to the firm, what’s changed, what hasn’t, and why EIP still feels like home.

This year marks a major milestone as EIP celebrates its 25th anniversary—a moment to reflect on our journey, achievements, and the incredible community that made it all possible. In this special message, CEO Magnus Hallin shares his thoughts on EIP’s evolution, its enduring impact, and the exciting future ahead.

Before John entered the IP world, he was hauling crab pots off the Norfolk coast, running a soft furnishings shop with his wife, and navigating the unpredictable tides of entrepreneurship. In this reflection, our former CEO shares the winding path that led from deep sea trawling to the boardrooms of EIP—offering lessons in resilience, reinvention, and the power of partnership!

Melissa has been part of EIP from the early days however, her journey has taken a few detours! Read about Melissa's career journey, how she got to working in client relationship management and how she managed to complete a BSc degree while juggling working at EIP and having a young family!

Dave recently retired from EIP as Head of Client Services. Throughout his time with us, Dave wore many hats—including party ones. Hear from Dave first-hand about his career inside and outside of EIP in this Q&A.

Hello and a huge welcome to Elumni — where past EIPers stay connected, inspired and occasionally entertained (yes, there will be cats 🐾).